A Premier Niche Market Insurer
Since our inception in 1947, GuideOne Insurance has focused on creating superior, affordable coverage options for our niche customers: churches, schools (K-12) and higher education (colleges, universities, seminaries), home care providers, senior living communities, and auto and home owners.
GuideOne also has a number of unique value-added services that set us apart and provide you with more options to better serve your needs.
A Safety and Security Leader
With more than 60 years of knowledge and expertise behind us, GuideOne offers the industry’s most extensive line of church safety and security resources available through the GuideOne Center for Risk Management® and SafeChurch®.
Protecting Policyholders for More Than 65 Years
More than six decades ago, and long before “niche marketing” and “corporate citizenship” were popular business strategies, GuideOne Insurance was founded upon two key philosophies that endure to this day: a commitment to social responsibility and a dedication to serving customers in select niche markets.
During the mid-1940s, William N. Plymat, an insurance executive and attorney, set out to create an auto insurance company that would insure non-drinkers at lower rates. Plymat believed the company would incur fewer losses because drivers who did not drink would avoid accidents. On April 1, 1947, GuideOne Mutual Insurance Company (then known as Preferred Risk Mutual Insurance Company) became licensed to operate in Iowa.